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Accor - Planet 21 Initiative

With PLANET 21, Accor has made 21 commitments in favour of sustainable development. Intrinsically linked to sustainable development, the name PLANET 21 refers to Agenda 21, the action plan adopted by 173 Heads of State at the 1992 Earth Summit in Rio de Janeiro. It also echoes the urgent need to focus efforts in the 21st century to change our production and consumption patterns with the goal of protecting our planet, its people and their environment.

Brand Pattern

Brand development for the Accor PLANET 21 Initiative - Rooftop Honey (Novotel)

Logo Design

Logo design

Brand Imagery

Selection of brand hero imagery

Honey Jar Packaging

Design and artwork of honey jar labels

Honey Comb Packaging

Design and artworking of honeycomb labels

Label Artwork

Label artwork design to industry standards

Accor Planet 21 Initiative

With PLANET 21, Accor has made 21 commitments in favour of sustainable development. It also echoes the urgent need to focus efforts in the 21st century to change our production and consumption patterns with the goal of protecting our planet, its people and their environment.

Rooftop Honey

Complimentary Glassroom access