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Accor - Planet 21 Initiative

Brand Pattern

Brand development for the Accor PLANET 21 Initiative - Rooftop Honey (Novotel)

Logo Design

Logo design

Brand Imagery

Selection of brand hero imagery

Accor Planet 21 Initiative

With PLANET 21, Accor has made 21 commitments in favour of sustainable development. It also echoes the urgent need to focus efforts in the 21st century to change our production and consumption patterns with the goal of protecting our planet, its people and their environment.

Complimentary Glassroom access