Snowline is NZSki's mountain transport service. Swordfox were commissioned to create a brand that consisted of a strong identity both stand-a-lone and reflected in it's map graphics (Snowline's core communication tool).
NZSki house a large photo library. We have an eye for selecting those hero shots that work well in advertising.
We have provided colour scheme usage for the Snowline logo. You will also see the development of a bus/ticket icon as an easily identifiable extension to their brand.
We helped formulate and illustrate the Snowline bus route diagram - an integral and focal point of communication for the brand.