Fox Glacier Tourism
Open, friendly, pure. Fox Glacier is a small tourist town situated on the West Coast of New Zealand. It is home to New Zealand's longest glacier and offers breathtaking views of New Zealand’s highest peaks, Aoraki/Mt Cook and Mt Tasman.
Fox Glacier Tourism Promotions Group commissioned us to create a 'town brand' and subsequent advertising material to increase their profile in the New Zealand tourism industry. This project also helps to create exposure for the smaller operators in Fox Glacier.
We wanted to create a simple, clean brand, with a glacial feel to reflect the following key characters of the township - relaxing, pure, friendly with an iconic glacier. As you will see, we have used a simplistic clean font, and created a graphic of a slice of ice to encompass these characteristics.
They have also adopted the strapline: 'Open, friendly, pure' which we have used on all advertising (brochure, skifield chairlift advertising blocks, website, Twitter & Facebook).
Design & print management of information brochure to promote the West Coast town of Fox Glacier.
Brochure - Inside View
Inside view of tourism brochure for Fox Glacier township.