Brand Pattern
Brand development for the Accor PLANET 21 Initiative - Rooftop Honey (Novotel)
Logo Design
Logo design
Brand Imagery
Selection of brand hero imagery
Accor Planet 21 Initiative
With PLANET 21, Accor has made 21 commitments in favour of sustainable development. It also echoes the urgent need to focus efforts in the 21st century to change our production and consumption patterns with the goal of protecting our planet, its people and their environment.