GODZone has partnered with award winning Queenstown branding and marketing agency Swordfox to create a fresh look for the international expedition event. GODZone Race Director Warren Bates says the collaboration has helped to redefine and enhance the adventure race’s identity.
"The event has grown dramatically over the past five years and we always want to push the boundaries and see what’s possible to achieve through technology and marketing."
"For GODZone to continue its success as a unique adventure brand we need to engage with a massive audience particularly online and Swordfox has assisted us in developing our key marketing initiatives."
Feedback fromMargo Berryman, Director
The team at Swordfox has worked closely with our events company for the past three years assisting in the development of an awesome brand strategy and the associated brand / branding. We are an internationally focused adventure group and Swordfox oversees our major product GODZone and all sub brands providing guidance and continuity in graphic design, marketing initiatives, video & social media content, art direction and website design. We have found Swordfox to be super effective, great at communication, a professional and fun group to collab with.
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