About Us

The Indoor Team

We boast a non-transient Senior level team with strong ties to the Queenstown, Southern Lakes region.

Our client’s markets aren’t limited to New Zealand. Over the last 10 years, we’ve established an international team that bring insights from different regions around the globe. Collectively we form a strong army across the creative and digital channels.

Out of the 7.3 billion humans in the world – why have we all ended up together? Put simply, our personal brands share common values - we know our stuff, we're quietly competitive, we're working in our field of passion, we’re among the best at what we do and we're pleasant to deal with.

Oh, and did you know, a well formulated About Us page is one of the most important pages on your website. We can talk more about this when we meet.

Introducing...

Georgina Cunningham

Georgina Cunningham

Creative Director

I've always had this thing in me where I've wanted to be admired for being a key and real talent on meaty projects. I'd want people to say "oh she's good, she's really good."


Graham McLellan

Graham McLellan

Technical Director

I have extensive experience in IT & web development, hosting & all things domain related which shines through when working on client projects. I love technical challenges, solving them is my thing and I find it very satisfying seeing the results.

Rebecca Farrell

Rebecca Farrell

Head of Studio (+ Senior Brand & Digital Creative)

I love to organise the chaos. My creative work is structured, I keep the Swordfox team in line and our clients. I'm also pretty confident my kitchen cupboards are among the most organised in the neighbourhood. I'll organise the hell out of your project. 

Art Karasyov

Art Karasyov

Senior Developer

Every project fills me with positive energy and ignites hidden emotions. I like taking our clients in the right direction when working to achieve their desires and I thrive on exceeding expectations. I'm always looking to achieve a better result. I take pride in that.

Freddy Simanjuntak

Freddy Simanjuntak

Senior Brand & Digital Creative

I create integrated design solutions that work across all mediums, from print through to digital. During the creative process, for me, it's not just about making things looks good, I want your creative communication to accurately engage with your target market.

Carson Arrowsmith

Carson Arrowsmith

Senior Developer

I enjoy the dynamic nature of web development and the challenge of learning new skills as the industry changes. With each new project I strive to achieve the best result possible for the client and their users.

A bonding tribute

As a tribute to our Outdoor team that we sponsor in one of the world's most challenging adventure races, Godzone, the Swordfox indoor team went on their own adventure. It was a great bonding experience and we almost became a little too close at times.

Enjoy the view...

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Complimentary Glassroom access