Transport World

Bill Richardson Transport World is the largest private automotive museum of its type in the world. More recently added to their outstanding attractions are the Classic Motorcycle Mecca and Dig This attractions.

Swordfox were approached by The Richardson's to provide a range of creative & digital services. Most notably, we created a very distinct brand style that has become an impressive visual representation of the vision of the late Bill Richardson. Transport World is a multi-dimensional tourist attraction. We rose to the challenge of creating a unique and effective flavour that connects with the multi-segment tourism markets it serves. Following the establishment of this brand direction, Swordfox were a driving force behind the hero creative that was transported into a large range of advertising mediums.

Bill Richardson is an absolute must see for anyone with a passion for wheels to visit. However, if you're not a motoring enthusiast, Transport World has been designed to impress even the least mechanically minded. Guests will find a growing wearable arts collection, movie theatre, children’s play zones and themed bathrooms fast becoming as famous as our vehicles. With so much to see, let them entertain you for a few hours or the whole day. Stop by and see for yourself why they are one of Invercargill's most highly rated tourist attractions.