A short term rental came up, our client wanted to captialise on their investment. They knew the key to their success would be strong marketing to cut through the increasingly crowded market place. Their instructions were to create a logo that captured quintessential Arrowtown – quiet, tranquil, nostalgic. Branding would feature on a one page website to direct visitors to book on Airbnb; signage on the property; and on postcards for guests to use. The resulting brand really does evoke feelings of uncomplicated yesteryear.