Te Anau Enduro
Swordfox had entered a team in the Red Bull Defiance adventure race based in Wanaka, NZ. Following the event, team member recruit Rikki Griffin was inspired to launch his own multi-sport event to be held in a region close to his heart; Te Anau, Fiordland. We worked together on creating a strong looking brand that says "power, strength, & endurance" - fundamental requirements of adventure-based racing.
If you take a look at the 'streak' icon device our creative team came up with, it actually represents a few relevant things; the towering mountains found abundantly in the Fiordland region, a heartbeat, and the 'A' & 'N' in the word Te Anau. In branding, stuff's got to mean stuff.
The base colour we recommended was use of a deep turquoise, representative of the hue's one would find in the deep cool and beautiful fiords. If deep turquoise doesn't say deep, cool & beautiful, we don't know what does. It was also pretty fitting to include a vibrant orange to represent the heat & power of such an event.