Whoa! We were pretty chuffed to get The Station rebrand project. This place is a long-standing Queenstown establishment, sitting proudly at the intersection of two of The Adventure Capital of the World's main lanes. It's fair to say our work would be on show here. And so...the adventure began.
We got even more excited when the project extended to a bit of interior Feng Shui - oooooo; new paintwork, new upholstery. It was our challenge to not just upgrade a brand, but upgrade an 'area' - a station!
It wasn't all fun and games. Things got a bit serious when one of the key requirements was to ensure clear signage and cues in directing tourists from non-English speaking countries to specific areas.
When in downtown Queenstown, pop into The Station, corner of Camp & Shotover Streets and check out the striking, simplistic, fresh new look.