Google's Core Web Vitals update May 2021

26 May 2021

Site speed is a killer

When visitors click through to a page on your website and find themselves waiting more than a few seconds for it to load, they may become frustrated and leave your site. This could be costing you business, so let's help you.

Site Speed

The latest Google update could be impacting your page rank. Google knows that visitors get frustrated with slow websites and has added Core Web Vitals & user experience metrics to website rankings. To see what your current page speed is, use Google PageSpeed Insights. Or, talk directly to us.

Google search is always evolving and Swordfox can help you keep up-to-date with the technology by improving Core Web Vitals. Contact us for a website review and we can provide a quote to enhance your speed.

More about Core Web Vitals

Core Web Vitals

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.


Speed Testing Tools

We've compiled a top 10 list of website speed testing tools:

Graham McLellan

Graham McLellan

Technical Director