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PART 3 of 3 - Top marketing agency recommendations for Queenstown Tourism Operators Oct 2020

23 November 2020

Howdy tourism experience operators, accommodation providers and hospitality businesses in Queenstown. We hope you've been well.

This is our final and brief blog post (part 3) related to the Destination Queenstown Spring/Summer Campaign 2020 that is currently in full swing.

Get involved - it's your last chance - make the most of the traffic

DQ's campaign finishes early December so members, if you want to leverage off the current campaign traffic coming through the DQ website and social media then add either your special offer or travel package via the Extranet.

Have a browse on the public-facing pages of the DQ website in these areas to see what current special offers and travel packages are active.

1) Add your special offer to the Special Offers page of their website.

A special offer must be a value-add deal for the customer (for instance; 10% Off, Kids Go Free, Free upgrade) in order to be listed on their Special Offers page. Link the special offer to your relevant product listing for maximum exposure.
To add: Navigate to the Collateral tab in the main menu and select ‘Special Offers’ from the menu options.

2) Load a travel package on to the Travel Packages page of their website.

Travel packages should be all-inclusive packages, including accommodation and an activity.
To load: Navigate to the Collateral tab in the main menu and select ‘Listings’ from the menu options. Travel packages should be created as an individual product listing and housed on the Travel Packages page (select ‘Travel Packages’ as the listing category type).

Note: Viewers have been targeted with tailored Plan and Book content to drive them down the funnel to conversion and encourage them to book their Queenstown adventure.

Destination Queenstown Spring/Summer 2020 Video Campaigns

You've no doubt seen the videos direct via DQ or in the digital space at some point. Here are those 7 brilliant campaign videos. The overarching campaign showcases Queenstown as the 'Home of Adventure' and segment campaigns showcase Golf, Leisure Biking, Mountain Biking, Adrenaline and Family in Queenstown. Viewing reminds me how proud I am to call this place home.

Georgina Cunningham

Georgina Cunningham

Creative Director / Digital Marketer
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